Junk media doesn't work – you have to get mainstream book publicity.
"R. J. Garis initially represented me as book publicist for 6 months. He got me on about 200 radio interviews and about half a dozen national TV shows. Plus, he was thorough, responsible (communicated with me almost every day for months), professional / no-nonsense (with me and with the media) and very available. As far as I was concerned, it was worth every penny, since the media we got resulted in my own publisher finally standing up and taking notice of the book. That resulted in a great paperback book deal the next year, during which they sent me on two tours."
-- Robert Hopcke, Best-selling Author --
"Would you hire a doctor who never cured a patient, or a lawyer who never won a case? Then why would you go to a book publicist who has no famous clients? Isn't that what they are supposed to be selling? The best indicator of a good book publicist is their track record. If they don't have any famous clients, how good can they be? How good can their contacts be?"
-- From SpeakerNet News Tips --
"Your book publicist website -- rather than promising 'secrets' -- showed well-known clients you've served. Other firms bragged about what they could do. But if they are so cutting edge and competent, how come I've never heard of anyone they've supposedly helped?"
-- From A First Time Book Author --
Experienced Book Publicists
On The Edge Of Darkness - By Kathy Cronkite
Power Over Stress - By Ken Nedd, M.D.
Speak And Grow Rich - By Dottie Walters
Personal Productivity - By Dr. Steve Ash
Little Kids, Big Questions - By Judi Craig, Ph.D.
You've Got Male - By Bari Auerbach
Shirley & Marty - By Shirley Jones & Marty Ingels
Is Your Net Working? - By Anne Boe
Beyond Uhura - By Nichelle Nichols
There Are No Accidents - By Robert Hopcke
Not Now Honey, I'm Watching The Game - By Kevin Quirk
Lessons From Littleton - By Brian Brody, Ph.D.
Complete Book Of Dental Remedies - By Flora Stay, D.D.S.
Parents On The Spot - By Judi Craig, Ph.D.
Infinite Risk - By James D. Chlovechok, M.D.
Guide To Morons, Driver's Edition - By Michael Marin, Esq.
Sex, Dating & Other Trivial Stuff - By Peter Bartula
Hornet's Nest - By Missy Cummings
Eat Sexy, Lose Weight - By Jenny Lee
Legal Rights Of Women - By Bruce Cornblum, Esq.
Spinning Disney's World - By Charles Ridgway
Different Bodies, Different Diets - By Carolyn Mein, D.C.
Single Pregnancy, Single Parenting - By Keri Bowers
Personal & Professional Development - By Darlene Bordeaux
Excellent Adventures - By Diane Franklin
The Exotic Booze Club - By Brian Armstrong
Mindset Is Everything - By Connor LaRochque
Shortcuts To An Organized Life - By Stephanie O'Dea
Trusted Faces, Private Places - By Roger O'Keefe
Let Me See Your Body Talk - By Jan Hargrave
Shake It Up - By Dan Manginelli
The Ultimate Power - By Ken Vegotsky
Beer Drinkers Dream Diet- By Elwin Law
Storms of Perfection - By Andy Andrews
and hundreds of others.